All you Need to Know about Black Rifle Coffee Company and Their Products

All you Need to Know about Black Rifle Coffee Company and Their Products

Black Rifle Coffee Company is a veteran-owned coffee company that specializes in high-quality coffee. They import their special coffee beans from Colombia and Brazil and roast them at their facilities in Manchester, Tennessee, and Salt Lake City, Utah, five days a week.

The Black Riffle Coffee Club

They offer a special service to increase loyalty and improve customer experience, creating their own coffee club. When you join the club, your chosen brew is roasted, packaged, and shipped free to your door on your schedule. You don’t only save the journey to the physical store, but you also get discounted pricing on roasts and gain access to exclusive products, member-only content, partner discounts, and more.

Company’s Values

Black Rifle Coffee Company team develops their explosive roast profiles with the same mission focus they learned as military members serving their country, America, and are committed to supporting veterans, law enforcement, and first responders. With every purchase you make, they give back.

Company’s Mission

Black Rifle Coffee Company serves coffee and culture to people who love America.
"Black Rifle Coffee Company is quite literally the combination of my two favorite passions. I take pride in the coffee we roast, the veterans we employ, and the causes we support."—Evan Hafer, Founder and CEO

Top Products Based on the Best-Sellers


Just Black

With Black Rifle Coffee Company's Just Black Roast Ground Coffee, you'll find the right blend of bold and smooth, as well as a ton of flavor. This 12-ounce medium roast coffee has a cocoa and vanilla scent, strong flavor characteristics, and a buttery smooth finish. It's created with high-quality coffee beans transported from Colombia and Brazil to BRCC's facilities in Nashville and Salt Lake City, where it's roasted daily, just like the rest of the company's coffee.


Medium roast
Provides balanced flavor, aroma, and acidity
Made with top quality Brazilian and Colombian coffee beans


Owned by Veterans
Rounds: 12 or 32 count
Grounds: 12 oz. or 5 lbs.
Whole Bean: 12 oz. or 5 lbs.
Available in rounds, grounds, or whole bean
Coffee rounds are Keurig 2.0 and 1.0 compatible


AK-47 Espresso Blend Coffee

The AK-47 Espresso Blend Coffee from Black Rifle Coffee Company is a medium roast with a balanced flavor, fragrance, and acidity. This Espresso blend coffee has a nutty aroma with citrus and dark chocolate flavors and is prepared from light Colombian and dark Brazilian coffee beans. The Black Rifle Coffee Company AK-47 Expresso Blend Coffee, which is available in grounds, rounds, and whole bean, is a great option.


Medium roast
Balanced flavor, aroma, and acidity
Rich, nutty aroma with citrus and dark chocolate flavors
Made from light Colombian and Dark Brazilian coffee beans


Owned by Veterans
Net Wt: 12 oz. or 5 lb.
Rounds: 12, 32, or 50 count
Compatible with Keurig 2.0 and 1.0
Available in grounds, rounds, and whole bean


Beyond Black

Beyond Black Coffee has a heavier body, deeper flavor, and lower acidity than regular coffee. To fit your coffee preferences, BRCC's dark roast coffee is available as whole beans, grounds, or rounds. Beyond Black Coffee by Black Rifle Coffee Company is made with high-quality Brazilian and Colombian coffee beans and is sure to become your new favorite.


Dark roast
Provides heavy body and richer flavor with lower acidity
Made with top quality Brazilian and Colombian coffee beans


Ground: 12 oz.
Rounds: 12 rounds
Owned by Veterans
Whole Bean: 80 oz. (5 lbs.)
Available in whole beans, grounds, or rounds
Coffee rounds are Keurig 2.0 and 1.0 compatible

Our Recommendations Based on Reviews


Light Roast: Silencer Smooth

Silencer Smooth, described on the Black Rifle Coffee Company website as the "quiet professional." It has a pleasant smell and citrus undertones on the tongue. A lot of people choose it as a mid-afternoon brew.


Medium Roast: Just Black

Those who prefer drip coffee should consider Just Black. Reviewers agreed that it has delicious rounded flavor features, and touches of cocoa and vanilla along with a buttery endnote. This was the first brew released by Black Rifle.


Dark Roast: Beyond Black

It is a coffee that reflects its color, giving itself a character that complies with those who like their coffee bold and strong. Black represents fear, the unknown, and a sense of finality, so in developing this smoky, spicy blend with dark chocolate tasting notes, BRCC do not only produce a taste, but a whole coffee experience. But beware, if you do not like the strong bitter taste, it is not for you.


Extra-Dark Roast: Murdered Out

This is the darkest blend in the Black Rifle stable. This blend is heartily recommended for anyone who likes their coffee hard. With beans sourced from Colombia, the brew offers a smoky, earthy taste that goes down smoothly with every cup.

Some of the Customers’ Reviews

“Premium coffee with premium price and superb service.”
When I first signed up to their monthly club, I ordered freedom roast. It came quickly and it was a fantastic cup of joe.

“I had a bad experience. Not satisfied with the quality.”
It’s watery and burnt. The flavorings (caramel, mocha, vanilla, etc.) are really chemically tasting. The canned coffee was so bitter, and I like straight espresso shots so I wouldn’t recommend it.

“Good coffee, good service, period.”
I have purchased Black Rifle Coffee several times and I am very pleased with the quality of the coffee and the shipping service. I am on the website today to order more coffee. As I said: Good Coffee, Good Service, Period.

Customers’ Concerns

Some people reviews were negative, not because of the coffee taste and quality, but because they do not support their political mission and the fact that every purchase of Black Rifle coffee goes to support veterans, law enforcement, and first responders. So, part of the reviews had to do with their political aspect the company supports.

For Instance, One Of The Reviewers Mentioned:

“You get one star for making your product about politics.”

Another Comment:

“Don't care about their politics. I am a conservative and just did not care for the few blends I tried. As others said it is very bland with little taste.”


Black Rifle Coffee Company has a wide variety of products that suit different tastes and it has been in the market for quite a good time. So, you can easily find the taste you please and the aroma you desire by choosing from their wide options of light, medium, dark, and extra-dark roasts. However, it is not only about the quality of coffee, it is obvious that they have a political message, so you need to take this into consideration as well.